CRM Solution from 37Signals

In the most recent Inside the Net podcast episode, there was an interview with Jeff Fried of 37Signals, makers of Basecamp, Backpack and Ruby on Rails. In the interview, Jeff mentions that they will be releasing a CRM product (called Sunrise) in the first half of 2006, which will likely be geared towards the small business market. 37Signals products have a strong user-experience focus and it will be interesting to see their take on CRM, the UI to support it and the impact this product will have on small business CRM purchasing decisions.

Comments are closed.