Techcrunch is reporting that the big announcement tomorrow will be that Salesforce & Google have teamed up on
a marketing and distribution alliance that will tightly bind Google Adwords to existing Salesforce tools that track sales from online advertising.
Based upon the description in the Techcrunch post, it sounds like they are merely providing the existing Salesforce for Google Adwords functionality to users that wouldn’t otherwise have it via the “Group Edition”. Techcrunch provided this link to Salesforce’s site, but it was redirecting to the homepage when I tried it. It might work by the time you read this.
There is also an AP article discussing the announcement, which makes it sound like this alliance will make Salesforce for Google Adwords available to all customers, not just through a Group Edition.
Speculation: Perhaps the alliance is setup to subsidize the subscription to the service so all customers can use it with Salesforce & Google doing revenue sharing on the back end of the transactions so that its transparent to the Salesforce end customer? That setup would be of great benefit to a lot of companies looking to utilize Adwords and link it into Salesforce’s Lead Management module whereby the cost barriers to enable Salesforce’s functionality would be eliminated.
The AP and Techcrunch articles are written as if they have official information as opposed to speculation, but we won’t know for sure until the actual announcement or a press release direct from Salesforce.com or Google.
Click here for information on the announcement event and to listen to the webcast.