Archive for July, 2006

DemandTools by CRM Fusion

Company: CRMFusion (website) (blog)
Product: DemandTools for AppExchange
App Exchange Page

Steve wrote a good review of DemandTools1 on his blog the other day, so I won’t go into detail about the product here. However, I did want to echo some of his opinions.

I just received a demo of the upgraded de-duper (available in the beta version 1.7) and I am quite impressed. It has all of the things I would expect from a de-duplication engine and more. They have really done their homework to build functionality that accounts for the “gotchas” that can occur when cleansing data and have incorporated a lot of functionality based upon customer feedback. The 1.7 beta version of DemandTools still has all of the old functionality like “MassEffect” (a higher powered sforce Data Loader), “MassChange” (make mass data changes within Salesforce without any import/export of data), “ZipFix” (standardize your city, state, zip data) and a bunch more useful utilities. Many of these modules have been improved in the latest version too.

I recommend DemandTools to any organization managing large amounts of data or managing data that is in constant motion (e.g. 1000s of web leads per day, a high volume of opportunities created/closing each week, etc.). Many of the larger deployments are DemandTools customers today.

Like Steve mentioned, DemandTools is free to any nonprofit who has <=10 licenses. For profit companies have 2 payment options:

  • $5000/year for the first administrator; $2500/year for each additional admin
  • $50/year per Salesforce license plus a $500 setup fee for the first year
  1. CRM Fusion is an advertiser on this blog. This relationship has not biased this review. This review is based merely on the merits of the product being reviewed. [back]

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